How True Beverage Coolers Outperform the Competition

Posted: April 02, 2024

True Manufacturing is a prominent brand in the refrigeration industry, known for its high-quality commercial refrigeration solutions, including beverage coolers. True beverage coolers are designed to focus on energy efficiency, precise temperature control, and durability. These coolers are constructed using stainless steel and heavy-duty insulation, ensuring longevity and reliability in demanding commercial environments. True Beverage Coolers are renowned for their exceptional quality and functionality in refrigeration. They are specifically designed to store and display beverages effectively in commercial settings

True's commercial refrigeration equipment includes a variety of refrigerators, freezers, and merchandisers, all built with the same commitment to quality and performance. True provides customizable solutions to accommodate the unique needs of businesses, offering tailored refrigeration systems that align with specific operational demands, further solidifying its position as a leader in the commercial refrigeration market.

Table of contents
Level of competition in the beverage cooler market for True
What are the primary materials used in True beverage coolers?
Advanced cooling technologies utilized in True systems
Reasons why True commercial refrigeration stands out
True commitment to energy-efficient designs

Level of competition in the beverage cooler market for True

The beverage cooler market is highly competitive, with several established brands and manufacturers vying for market share and the preferences of businesses across various industries such as food service, hospitality, retail, and more. True faces significant competition in this market as it competes with other major players known for its quality beverage coolers and commercial refrigerator solutions. The competition is characterized by a focus on innovation, energy efficiency, temperature precision, durability, customization options, and service offerings to meet the diverse needs of businesses relying on beverage coolers for storage, display, and preservation of beverages. True faces competition from several prominent brands that also offer commercial refrigeration solutions. Some key competitors in the commercial refrigerator manufacturers include:

  • Turbo air: Turbo Air is known for its innovative refrigeration technologies and a wide range of beverage coolers that emphasize energy efficiency and product quality.
  • Beverage-air: Beverage-Air offers a diverse selection of beverage coolers designed with a focus on durability, performance, and customization options to meet the needs of commercial establishments.
  • Frigidaire commercial: Frigidaire Commercial provides reliable beverage coolers that combine functionality with sleek designs, catering to the demands of restaurants, bars, and other food service businesses.
  • Perlick: Perlick is recognized for its premium beverage storage and refrigeration solutions, including under-counter beverage centers and bar refrigeration units renowned for their quality and innovation.
  • Hoshizaki: Hoshizaki offers a range of beverage coolers with a focus on efficiency, reliability, and precise temperature control, making them a popular choice in the food service industry.
  • Avantco: Avantco provides cost-effective beverage coolers without compromising on features, making them a competitive option for businesses looking for reliable refrigeration solutions.

What are the primary materials used in True beverage coolers?

True beverage coolers are known for their superior build quality, which is achieved through the use of high-quality materials that ensure durability and longevity. The primary materials used in True Refrigeration Parts include:



Stainless steel

The common material used for both exterior and interior components of True beverage coolers. Offers excellent resistance to corrosion, stains, and impacts, ensuring longevity and aesthetics.


Used in the construction of shelves, door frames, and handles. Lightweight yet sturdy, with good resistance to rust and other forms of deterioration.

Heavy-duty insulation

True cooler parts feature heavy-duty insulation materials for optimal temperature retention and energy efficiency. It helps maintain interior temperature and reduce energy consumption.


Utilized for doors and display panels, providing visibility of stored beverages while maintaining insulation properties. Tempered glass is durable and resistant to breakage.

Plastic components

Certain components, such as door seals, handles, and control panels, panels are made from high-quality plastics. Chosen for durability, resistance to wear, and ease of maintenance.

The combination of these premium materials in the construction of True cooler parts contributes to their superior build quality. True coolers are renowned for their robustness, reliability, and longevity in commercial settings.

Advanced cooling technologies utilized in True systems

When it comes to advanced cooling technology, True Manufacturing is at the forefront, employing innovative solutions to ensure optimal performance and energy efficiency in their refrigeration systems. Some of the advanced cooling technologies utilized in True systems include:



High-efficiency compressors

True incorporates high-efficiency compressors in their cooling systems to optimize refrigeration processes. These compressors minimize energy consumption while maintaining precise temperature control within beverage coolers.

Low-velocity, high-volume airflow design

True beverage coolers feature advanced airflow systems that ensure efficient circulation of cold air throughout the storage space. This design promotes even cooling and temperature consistency, preserving the quality of stored beverages.

Environmentally friendly refrigerants

True prioritizes sustainability by using environmentally friendly refrigerants, such as R290 hydrocarbon refrigerant. These refrigerants reduce environmental impact and contribute to the energy efficiency of their cooling systems.

Smart defrost systems

True employs smart defrost technologies that optimize defrost cycles, reducing energy consumption and preventing unnecessary temperature fluctuations within beverage coolers.

Digital temperature control

True integrates digital temperature control systems that allow precise monitoring and adjustment of the cooler's internal temperature. This ensures beverages are consistently stored at optimal serving temperatures, enhancing product quality and customer satisfaction.

Optimized insulation

True utilizes optimized insulation to enhance the efficiency of their beverage coolers, minimizing temperature fluctuations and ensuring consistent cooling performance.

True utilizes advanced insulation materials and techniques to minimize heat transfer and maintain stable internal temperatures, further enhancing the energy efficiency and performance of their cooling systems.

Refer: Understanding The Basics Of Commercial Refrigeration And How It Works?

Reasons why True commercial refrigeration stands out

True Commercial Refrigeration stands out for several reasons, each contributing to its reputation as a premier provider of refrigeration solutions in the food service industry. Here are the key reasons why a True commercial refrigerator is a standout choice:

  • Exceptional quality and durability

True's refrigeration systems are built with high-quality materials and components, ensuring exceptional durability and longevity. Their commitment to rigorous manufacturing standards results in refrigeration products that can withstand the demands of commercial environments, contributing to longer service life and reduced maintenance costs.

  • Energy efficiency

True prioritizes energy efficiency in its refrigeration systems, utilizing advanced cooling technologies, such as high-efficiency compressors and optimized insulation. This focus on energy conservation helps businesses reduce operational costs and minimize their environmental impact.

  • Precise temperature control

True's refrigeration systems are engineered to provide precise temperature control, ensuring that perishable goods, including beverages, are consistently stored at their optimal temperatures. This precision contributes to product longevity and quality, critical factors for businesses in the food and beverage industry.

  • Customization options

True offers a wide range of customization options, allowing businesses to tailor refrigeration solutions to their specific needs. Whether it's custom sizing, finishes, or specialized configurations, True's commitment to customization ensures that businesses can find refrigeration systems that align with their unique operational requirements and branding.

  • Sustainability and environmental responsibility

True is dedicated to sustainability, employing environmentally friendly refrigerants and eco-conscious manufacturing practices. By prioritizing environmental responsibility, True aligns with the growing demand for sustainable solutions in the food service industry.

  • Industry-leading innovation

True continually innovates its refrigeration systems by integrating advanced cooling technologies and smart features that enhance performance and user experience. This commitment to innovation positions True as a leader in the industry, delivering cutting-edge solutions to businesses.

  • Reliability and service

True's reputation for reliability and exceptional customer service further distinguishes the brand. Businesses can trust in the reliability of True's refrigeration systems, backed by a commitment to responsive support and service.

  • Wide range of products

True offers a diverse range of refrigeration products, including reach-in refrigerators, under-counter refrigerators, and merchandisers, catering to a variety of business needs within the food and beverage industry.

True commitment to energy-efficient designs

True Manufacturing upholds a steadfast commitment to energy-efficient designs across its range of commercial appliances. This dedication is not merely a principle but a core value ingrained in every aspect of True's product development process. By prioritizing energy efficiency, True not only demonstrates its environmental responsibility but also offers substantial cost-saving benefits to its customers.

The energy-efficient designs implemented by True are engineered to optimize performance while minimizing power consumption. Through the integration of advanced cooling technologies, such as high-efficiency compressors, low-velocity, high-volume airflow systems, and smart defrost mechanisms, True refrigeration units achieve remarkable energy savings without compromising functionality or reliability. These innovative design features ensure that businesses can maintain precise temperature control to preserve the quality of their products while significantly reducing their energy costs over the long term. The cost-saving benefits of True's energy-efficient refrigeration systems are substantial and impactful. By investing in True's products, businesses can experience noticeable reductions in their utility bills, leading to enhanced operational efficiency and improved financial sustainability.


What sets a True refrigerator apart from competitors?

True Beverage Coolers stand out due to their superior build quality, innovative features, and reliable performance. They are known for their durability, energy efficiency, and precise temperature control, ensuring optimal beverage storage conditions.

How do True beverage coolers ensure consistent temperature control?

True Beverage Coolers utilize advanced cooling technology and high-quality components to maintain precise temperature levels, preventing fluctuations and ensuring beverages remain at the ideal serving temperature.

What types of beverages can be stored in a True beverage refrigerator?

True Beverage Coolers are designed to accommodate a wide range of beverages, including sodas, beers, wines, bottled water, and specialty drinks. 

Are True beverage coolers energy-efficient?

Yes, True Beverage Coolers are engineered for energy efficiency, featuring eco-friendly refrigerants, insulated glass doors, and energy-saving LED lighting. 

How easy is it to maintain and clean True beverage coolers?

True Beverage Coolers are designed with ease of maintenance, featuring removable shelves, self-closing doors, and durable stainless steel construction.